Apple Event · 2025
Apple introduced its thinnest iPhone ever, a redesigned Pro lineup, and new health features across AirPods and Apple Watch.
Watch the keynote
Full replay of the September 9 event.
iPhone 17 Pro and iPhone 17 Pro Max switched to an aluminum unibody with vapor chamber cooling, three 48MP rear cameras and a longer telephoto. They ran the A19 Pro, with Ceramic Shield 2 and a new 18MP Center Stage front camera.
iPhone Air was the thinnest iPhone yet at 5.6mm, with a titanium frame, a 6.5-inch ProMotion display and the A19 Pro chip. To make room, it used a single 48MP camera and eSIM only.
iPhone 17 brought ProMotion and the always-on display to the standard model for the first time, along with a 48MP dual camera, the 18MP Center Stage front camera and Ceramic Shield 2. Base storage doubled to 256GB.
AirPods Pro 3 improved noise cancellation, added heart rate sensing for workouts and Live Translation between languages, and extended battery life to up to 8 hours with noise cancellation on.
Apple Watch Series 11 added hypertension notifications that look for signs of high blood pressure, a daily sleep score and up to 24 hours of battery life, with a more scratch-resistant cover glass.
Apple Watch SE 3 gained the always-on display, sleep score, temperature sensing and faster charging, features previously reserved for the more expensive models.
New satellite communications, multiday battery life, the largest, brightest display on an Apple Watch, advanced metrics, 5G, and dual-frequency GPS, it’s the ultimate sports and adventure watch.
