Apple Event · 2024
Introducing iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max, built for Apple Intelligence, alongside the thinnest Apple Watch yet in Series 10, AirPods 4 and hearing health features for AirPods Pro 2.
Watch the keynote
Full replay of the September 9 event.
iPhone 16 Pro and iPhone 16 Pro Max are powered by the A18 Pro chip and built for Apple Intelligence. They introduce larger displays, Camera Control and a 48MP Ultra Wide camera. Video recording reaches 4K at 120 fps in Dolby Vision, with a big boost in battery life.
iPhone 16 and iPhone 16 Plus are built for Apple Intelligence with the new A18 chip. Both models add Camera Control and the Action button. The 48MP Fusion camera includes a 2x Telephoto option, and a new Ultra Wide camera enables macro photography.
Apple Watch Series 10 is the thinnest Apple Watch yet, with the biggest and most advanced display. It adds sleep apnea notifications and faster charging, along with a depth gauge and water temperature sensing.
AirPods 4 feature a new open-ear design, with a second model that adds Active Noise Cancellation. AirPods Max get five new colors and USB-C charging.
Apple Watch Ultra 2 now comes in a black titanium finish, alongside a new Titanium Milanese Loop band. watchOS 11 adds training load, the Vitals app and sleep apnea notifications.
1 min read · Written by Invite Archive
Apple's invitation for September 9, 2024, arrived on August 26 with the line It's Glowtime and a glowing Apple logo. Greg Joswiak added We're glowing with excitement! The glow matched the new Siri animation Apple had shown at WWDC24, a band of light around the edges of the screen, and made it clear that the new iPhones would be sold on Apple Intelligence.
Apple began with Apple Watch and AirPods:
Then iPhone. All four models used the new A18 chips and added Camera Control, a new button on the side that responds to presses and swipes to open the camera, zoom and adjust settings.
The awkward part was timing. Apple sold the iPhone 16 lineup as "built for Apple Intelligence," but none of those features were available when the phones went on sale on September 20. The first ones arrived in October with iOS 18.1, and the personal Siri features were delayed into 2026. Camera Control also drew mixed reviews.
The hearing aid feature, on the other hand, was widely praised. It's Glowtime is a reminder of how much of Apple's 2024 rested on a promise. The next year's iPhone 17 lineup changed the design far more. See the full iPhone timeline.